What should you start writing room descriptions from? They should be conveniently displayed at the top of the page clearly visible to guests, so they don't have to spend time searching for the most important features among the remaining features. It is worth repeating the key features of the room, just like on the room list. Unfortunately, around 70% of them do not take the opportunity and provide only sketchy descriptions. This is what you can really do your word-magic. The rooms should also be described in a detailed form available on the per room view. If you cannot dispense with a loose text (because, for example, the rooms have a unique character that has to be shown somehow), the description should not exceed the length limit of one text message: 160 characters. When viewing the room list, guests just want to compare rooms and longer texts will only obscure the picture. Your guests will pay you back with more reservations. Making an effort and putting all the key features into the system will allow you to use them over and over again. However, if hoteliers don't put the rooms’ key features into the system, they won't show up on the list! On the other hand, if your website allows you to publish longer text strings on the room list, it is definitely not worth making use of it in favour of the key words. This is an example of what it could look like:Īt a glance, you know the differences between the rooms – and see what are the great additional features which the more expensive room offers. Guests shouldn't have to read such a description – it’s enough to scan it to know the rooms’ key features and to compare them. The list should show only the key features in a concise form, without any unnecessary text. This is where we, as Profitroom, can help hoteliers by properly designing their room list. It is crucial to clearly indicate such features as early as on the first list view of all rooms. Each hotel has a slightly different list that can also include details such as the window view or the presence of a balcony. Bed configuration, extra bed options, air conditioning are also important. What are they?įirst of them is clearly highlighting the most crucial features of a room, especially room size and the maximum number of guests. Websites that manage to easily assist guests in their decision making share a few characteristic features. In the end, they choose the cheapest type of room (if any). Namingly, guests visit the pages with details of particular types of rooms and revisit several times those they have already seen. How should you describe rooms to help guests make the decision and to make them choose rooms of a higher standard more often?Ī very specific pattern often emerges from our studies of hotel guests’ online behaviour. Our research into hotel guests’ online behaviour shows that alarmingly often they have problems deciding which room to choose.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |